Technology
Many of our projects make use of I-CLICK ™ - our proprietary web-based consumer research software. I-CLICK ™ uses server-based dynamic web pages to display and manipulate visual images of products. Password access ensures system integrity, delivery of targeted, qualified samples, and data accuracy. The system can also be delivered at testing facilities or on retail kiosks. Images can be updated frequently and both closed-ended and open-ended questions can be modified quickly and easily. Results can be tabulated continuously and delivered virtually overnight -- in a visual, easy-to-understand format -- for implementation by managers.
Online Security
We maintain client applications on our servers to ensure data integrity. Research websites are password-protected to keep out unauthorized respondents. Respondents are pre-qualified and recruited - no casual web surfers allowed! We know EXACTLY who is on the other end of the mouse!
Methodologies
Our methodological "toolbox" includes experimental design, survey research and qualitative techniques conducted in online and offline research environments. And, as active academic researchers we have access to an impressive network of content specialists who assist us with such competencies as conjoint analysis, ethnography, videography and youth research.
