Basil Englis PhD

Dr. Basil G. Englis is the Richard Edgerton Professor of Business Administration and Chair of the Department of Marketing in the Campbell School of Business at Berry College. Prof. Englis was a Visiting Associate Professor and Fulbright Scholar in the Umeå Business School at the University of Umeå, Umeå, Sweden (May - August 1995). Prior to joining the faculty at Berry College, Prof. Englis was a member of the graduate and undergraduate faculties in the Departments of Marketing and Psychology at Rutgers University, New Brunswick, NJ. (1988 - 1996) and of the School of Management at Clarkson University (1984 - 1988). Prof. Englis holds a B.A. degree in psychology from the City University of New York and a Ph.D. in Experimental Psychology with minors in Social Psychology and Statistics from Dartmouth College. He was a Charles E. Culpeper Postdoctoral Fellow in Political Psychology at Dartmouth College (1982-1984).

Prof. Englis’ research interests focus on consumer behavior, and include consumer psychology, product and brand symbolism, mass media and consumer socialization, political marketing, and consumer lifestyles and values. His research has been supported by grants from the U.S. Department of Commerce – National Textile Center, Guggenheim Foundation, the National Science Foundation, the U. S. Department of Agriculture, the American Academy of Advertising, and the American Marketing Association. Prof. Englis was a recipient of a Fulbright–Hays Fellowship in recognition of his research concerning the influence of transnational media on consumers. His research and scholarly work has appeared in more than 50 publications, including numerous articles and book chapters. Dr. Englis was the co-chair of the 1997 European Conference of the Association for Consumer Research and was editor of the published proceedings of the conference. He also was editor of a volume entitled Global and Multinational Advertising, published by Lawrence Erlbaum Associates.

In addition to his academic activities, Prof. Englis has consulted with numerous organizations concerning consumer behavior, market research, and strategic planning including Better Homes and Gardens, eBay, Black & Decker, Boies, Schiller & Flexner, LLP, E.I. DuPont de Nemours, Vanity Fair Corporation, Moskowitz-Jacobs, Inc., Levi-Strauss, Inc., the Stanford Research Institute, Simmons Market Research Bureau, Parkway Insurance (a division of The Fireman’s Fund), Total Research Corporation, The Advertising Research Corporation, FRI Media / Universum, Stockholm, Mjölkframjandet (Dairy Products Trade Association of Sweden), Arbor Research, Inc. He has given seminars and presentations concerning his research at Cone Mills, E.I. DuPont de Nemours, Milliken, Inc., Vanity Fair Corporation, Levi-Strauss, Coopers & Lybrand, the American Apparel Manufacturers Association, Resumé (Sweden), DDB Needham, Total Research, Bakker Spielvogel Bates, Lowe Marchalk, Response Analysis, McCann Erickson, Campbell Mithuen, and Arbor Research.

In the area of mass media, Prof. Englis has been interviewed for articles concerning his research by such publications as Entrepreneur Magazine, The Wall Street Journal, The New York Times, Time Magazine, Resumé and Dagens Nyheter (Sweden), and several other regional and local publications

Michael Solomon PhD

Michael R. Solomon, Ph.D. is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career at the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Institute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal, and in Fall 1996 he served as Distinguished Lecturer in Marketing at The Technical University of Lisbon.

Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, U.S. Department of Agriculture, the International Council of Shopping Centers and the U.S. Department of Commerce. A current research project, "Consumer Preferences for Apparel and Textile Products as a Function of Lifestyle Imagery," is funded by a major multi-year grant from The National Textile Center, U.S. Department of Commerce. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour and the Journal of Retailing, and he serves on the Board of Governors of the Academy of Marketing Science. Prof. Solomon has been recognized as one of the fifteen most widely-cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive scholars in the field of advertising and marketing communications.

Prof. Solomon received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. He is Editor of The Psychology of Fashion and Co Editor of The Service Encounter: Managing Employee/Customer Interaction in Services Businesses, both published by Lexington Books. His textbook, Consumer Behavior: Buying, Having, and Being, published by Prentice Hall is widely used in universities throughout North America, Europe, and Australasia and is now in its fifth edition. The text has been translated into several languages including Spanish, Portuguese, Chinese and Korean and separate European and Canadian versions were published in 2001. Prof. Solomon's text, Marketing: Real People, Real Choices was published in its third edition by Prentice Hall in November of 2002. His latest book, Conquering Consumerspace: Marketing Strategies for a Branded World, was published by AMACOM (American Management Association) in Spring of 2003.

In addition to his academic activities, Prof. Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, USA Today, and The Wall Street Journal. He has been a guest on "The Today Show," "Good Morning America," CNBC, Channel One, "Inside Edition," "Newsweek on the Air" and National Public Radio.

Prof. Solomon has provided input as a marketing consultant and an expert witness to a variety of organizations on issues related to consumer behavior, branding, services marketing, retailing and advertising. Mike is in demand as a speaker to business groups; he has presented keynote addresses to numerous organizations including The Association of Fashion and Image Consultants, Burson Marsteller, The Can Manufacturers Institute, Color Me Beautiful, The Cosmetics, Toiletries, and Fragrances Association, Credit Agricole Mutuel, Experian, The Image Industry Council International, The International Furnishings and Design Association, The Japanese Financial Services Council, The National Kitchen and Bath Association, The Fragrance Foundation, The Hearth, Patio and Barbecue Association, Newsweek, Napier, The Society of Consumer Affairs Professionals, Southmark, The Textile Rental Services Association, The Toy Industry Association, The Vision Council of America, The Fashion Group International, The International Apparel Federation (Milan), Resum Magazine (Stockholm), Self magazine, Total Research Corporation, U.S. Cellular, DDB Needham, McCann Erickson, MKT Consulting (Buenos Aires), and the Institut famunikations-Forschung (Hamburg). He currently lives in Auburn, Alabama, U.S.A. with his wife Gail, and their three children, Amanda, Zachary, and Alexandra.

John Cornett MBA

John Cornett is the current Director of IT for Mind/Share Inc. John received his undergraduate degrees in Computer Science and Economics and then his MBA from Berry College with an emphasis in Marketing. He specializes in computer aided development and technology for Mind/Share Inc.  Mr. Cornett is published in the commerce industry, specifically in the area of store and mall design.  His primary focus is to discover how to bridge the gap between rich research methods used offline and the capabilities of new technologies and research methods used online.  On a daily basis, Mr. Cornett works to maintain the firm's technological awareness in the marketspace and also manages programming for all online projects.  John's individual interests focus on product and brand symbolism, brand equity, and brand community.

Paula Danskin PhD

Dr. Danskin received her Ph.D. in Business Administration from the University of Memphis and did her post graduate and undergraduate work at the University of Tennessee, Chattanooga in Economics. Prof. Daskin specializes her professorial work in strategic management, entrepreneurship, and international management. Prof. Daskin is actively involved in research currently on born global firms, knowledge management, and value chain analysis as well as transition economies.

Hope Schau PhD

Hope Jensen Schau is an Assistant Professor of Marketing and E-Commerce at Temple University. She received her Ph.D. in Management and her MBA with emphasis in Marketing, at the University of California Irvine, where she also earned an MA in Cultural Studies. Professor Schau conducts academic and corporate research in the strategic application of technology in marketing functions, including the gathering of marketing intelligence, customer relationship management, user interface, supply chain management, and fulfillment. Much of her work focuses on consumers’ brand-related interactions via technology and the implications these interactions have on corporate strategy. Professor Schau is developing new methodologies to capture consumers’ evolving relationships with brands, specifically the expression of contextual brand preference and consumption. She seeks to discover the variations in consumers’ preferences for brands across social situations. Identifying these variations and predicting preference trends within consumer segments, Professor Schau hopes to increase firms’ ability to proactively act on dynamic consumer perceptions and market conditions.

Natalie Wood PhD

Natalie Wood is a marketing lecturer in the College of Business at San Diego State University. With business degrees from Edith Cowan University in Australia and a Ph.D. from Auburn University Natalie has extensive experience as a marketing educator and practitioner. She received the Best Dissertation Award from the American Academy of Advertising in 2001 for her work on the personalization of web avatars. Natalie has taught at the graduate level at a number of universities both nationally and internationally and has over a decade?s experience consulting to a variety of industries including retail, consumer products, telecommunications and hospitality. Her specialization is consumer behavior specifically in the areas of persuasion, product/service personalization and customization. Her research concentration is web-based survey and experimental methodologies that incorporate subjects from multiple countries.

Gary Bamossy

Gary Bamossy is Professor of Marketing, and Director of the Global Business Program at the David Eccles School of Business, University of Utah. From 1985-1999 he was on the faculty of the Vrije Universiteit in Amsterdam, The Netherlands, doing teaching, research, and consulting. Gary has consulted with a variety of US and European companies, including American Express, Apple Computer, General Electric, KLM, Heineken, Unilever, The Dutch Ministry of Culture, the Academic Hospital of the Vrije Universiteit, and the van Gogh Museum. At the University of Utah, he regularly teaches International Marketing and Marketing Research.

Gary's expert witness work has involved analyzing primary and secondary data in cases dealing with likelihood of confusion, secondary meaning, and in assessing damages as it relates to branding issues and channels of distribution. His expert witness work experience includes cases involving international marketing issues, the petroleum industry, fast moving consumer goods, the retail industry, and multi-level marketing organizations.